Many people associate creativity with lack of restraint and even believe it can cause chaos. Conversely, leadership is all about control and order. However, entrepreneurship and creativity form a perfect combination. It no longer takes number-crunching skills and practicality to run a successful business. Creativity even has become an integral component of good business acumen as the lack of creativity could easily drag your business into stagnation.

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Higher success overall

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There's a misconception that people only need intelligence to achieve everything they need in life. However, it takes time for aspiring entrepreneurs to realize that creativity plays a big role in that. Unfortunately, many learning institutions place more stress on intelligence rather than creative thinking. It's possible that this is due to intellectual knowledge being more measurable whereas creativity can be challenging to gauge. These days, dynamics are changing and entrepreneurs are beginning to realize the importance of bringing creative people on board who can be game-changers in your company if you harness and shape their skills adequately.

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Increase in productivity

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Creativity allows an entrepreneur to disconnect from the accustomed and move into uncharted territories with an aim to come up with unique and useful solutions. It has even become essential for both leaders and employees to develop creative skills. Entrepreneurs are providing the necessary technological resources, such as visual collaboration, which is often confused with video conferencing to help their workers discover innovative solutions and ideas. In fact, this is an extremely cost-effective strategy to increase workplace productivity. Innovation and creativity bring an entrepreneur to the path of success.

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Foster potential with employees

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You're probably utilizing only half of your employees' potential by not encouraging workplace creativity. Fortunately, entrepreneurs are increasingly realizing the ocean of creative ideas that remain untapped and dormant. Tapping into these opportunities can result in improved financial strategies, increased profitability and quick decision making. Creativity also enables an enterprise to stay ahead of the curve.

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Transcend boundaries

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Creativity enables entrepreneurs to find path-breaking discoveries. It’s essential to allow collisions and blur to take place to transcend boundaries set by disciplines. The result is that it makes it easier for an entrepreneur to get new perspectives toward solving a financial or operational problem. Creativity allows an entrepreneur to connect distinct aspects and come up with feasible solutions from unrelated concepts.

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Encourage critical thinking

 

Creativity is slowly turning out to be one of the best ways to alleviate problems plaguing today’s enterprises. Problem solving works best when coupled with highly disciplined and focused thinking. Entrepreneurs can think in either divergent or convergent thinking modes.

 

Convergent thinking involves in-depth analysis and enables an entrepreneur to find the most feasible solution to a managerial or financial problem. It allows entrepreneurs to use various data sources, such as accounting software and computer systems. 

 

In contrast, divergent thinking encourages creativity by enabling business owners to explore possible solutions for the same problem. While entrepreneurs can combine both thinking modes, divergent thinking ensures an enterprise gets the best resolution.

 

Foster innovation

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Manufacturers create unique products to not only meet customer expectations but exceed them as well. Entrepreneurs need to be cautious to ensure their products are relevant and useful to consumers. While it may be hard to spot this from the early phases of a project, issues or improvements can become more evident as your idea turns into reality.

 

In fact, it is around this time an entrepreneur begins to realize how innovation and invention differ. The invention refers to a new, unique concept while innovation is an idea that is as unique and useful as the original one. You must be creative and view an idea differently to be innovative.